Events · Tame the Tech Beast

Inside the Tame the Tech Beast launch party

Recap the electric launch of Tame the Tech Beast! Relive the night featuring an insightful interview with legendary founder Cindy Gallop, a unique tech art installation, and the strategic blueprint for turning IT from a burden into a growth engine.

May 2, 2026

An author signing a copy of Tame the Tech Beast at the launch party while a guest looks on

On Thursday, April 16th, we gathered at Macktez HQ in New York’s East Village to celebrate the official launch of Tame the Tech Beast, the groundbreaking guide by Noah Landow and Michael Horst designed to reframe Information Technology from back-office burden into strategic front-office advantage. The evening was an electric mix of insight, art, and community.

Insightful conversation with Cindy Gallop

The highlight of the night was a lively interview led by legendary founder, diversity advocate, and TED speaker Cindy Gallop. Cindy dove into the hard-won lessons behind the book with Noah and Michael. They talked about how IT is not merely a support function to be managed, but a transformative engine for growth.

Michael Horst, Noah Landow, and Cindy Gallop speaking with microphones in front of the wire cage installation
I am a non-technical female founder, and I wish I’d had this book 17 years ago because it would have saved me so much appalling tech beast heartache. — Cindy Gallop

An immersive experience

Our office was completely transformed by architect Rahul Ghera’s custom installation. Guests mingled around cages containing dramatic representations of the tech beast to be tamed.

Wide view of the Macktez office showing wire cages on black pedestals as part of the tech beast installation Wire cage containing an old CRT monitor and yellow cables, part of the tech beast installation Wire cage containing yellow equipment cases, a cable reel, and tangled cables Wire cage containing stacked network switches and coiled yellow ethernet cables Wire cage overflowing with a tangle of multicolored network and power cables Wire cage containing an old CRT computer monitor, part of the tech beast installation Wire cage containing a disassembled laptop motherboard and components Wire cage filled with a heap of circuit boards and electronic components Two wire cage pedestals in the Macktez office, one holding a CRT monitor, part of the tech beast installation

Gratitude to our sponsors

This event wouldn’t have been possible without the support of our fellow “beast-tamers”:

  • JumpCloud: For their unified cloud directory platform that simplifies modern IT management.
  • Pilot: For redefining business connectivity with reliable, ultra-fast fiber internet.
  • 4th Bin: For their commitment to sustainable e-waste recycling and secure data destruction.
  • LDI Connect: For ensuring vibrant and efficient document workflows through industry-leading color technology.
Logos of launch party sponsors: 4th Bin, LDI Connect, JumpCloud, and Pilot

Thank you to everyone who joined us to celebrate this milestone. We are ready to stop fearing the beast and start taming it together!

Book

Tame the Tech Beast book cover

Tame the Tech Beast

By Noah Landow and Michael Horst

Noah and Michael's book for non-technical leaders: how to diagnose IT dysfunction, get off legacy systems without breaking the business, and budget technology like the strategic asset it is.

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