AI
ChatGPT
OpenAI’s AI assistant, the product that introduced most people to modern AI.
ChatGPT is the AI assistant made by OpenAIThe AI company behind ChatGPT, the GPT models, and Codex. Its models also power much of Microsoft Copilot.. Its release in 2022 is what introduced most people to modern AI, and it remains the most widely recognized AI product. It runs on OpenAI’s GPT models and handles writing, analysis, coding, images, voice, and web browsing, with a large catalog of connected apps.
Business plans add the controls an organization needs: single sign-on, admin management of who has access, and commitments about how company data is handled. For organizations built on Microsoft 365, Copilot is often the more relevant choice, since it brings OpenAI’s models directly into Word, Outlook, Excel, and Teams.
ChatGPT, Gemini, and ClaudeAnthropic’s family of AI models, and the apps built on them. The model Macktez uses daily for operations, client work, and automation. are all capable, and each has strengths. Our guide to understanding AI compares them and explains when we recommend each.