Join Jessica Halem (Co-Founder and Head of Business Development of Aviva) and Noah Landow (Founder and CEO at Macktez) for an informal conversation about the technological shifts that are radically reshaping women’s healthcare.
We’ll explore how a market for a new class of health solutions, once considered impossible, has been unlocked by a new digital reality.
Just five years ago, the success of many innovative health products was entirely dependent on patients getting prescriptions through in-person doctor’s appointments. Underneath the surface of today’s app-based wellness, a revolution has occurred. The rise of telehealth and direct-to-consumer marketing has rewritten the rules, creating viable markets for specialized treatments and empowering women to take control of their health like never before.
During this engaging conversation, we will explore how this new paradigm of direct access is changing not only the pharmaceutical and biotech industries but also the fundamental relationship between patients and providers. It dictates who has access to care, what new treatments get funded, and how women can find solutions for their own bodies outside the traditional medical establishment.