Join Mario Natarelli (Manager Partner at MBLM) and Noah Landow (Founder and CEO at Macktez) for a deep dive into the inspiration, research and 15 years of development behind Brand Intimacy, a way to measure and build stronger bonds between brands and the people that use them.
The world is being shaped by algorithms in an environment of volatile politics and post-pandemic change. For brands, love is harder than ever to earn and easier to lose, and brand reality is shaped by collective intelligence that’s created through social conversation and digitally mediated interactions. Factoring in these forces is crucial to understanding how brands succeed and fail. We’ll explore a methodology that leverages human behavior, global research, and the latest in AI capabilities to expose how brands succeed, how they differ across industries, and what lessons we can learn and leverage from these explorations.
Please join us at the Macktez office after work over light snacks and sips to learn more about how behavioral science, emotions, data science, and technologies that aspire to understand the intimacies we all share with corporate brands.