gibson's magic custom digital network technology based on ethernet: The Magic technology will let users apply unique digital effects to each string of the guitar and control remote amps or other devices from the guitar's knobs (and vice versa). It will also simplify stage and studio setup, substituting low-cost Category 5 cables that can be bought at a local computer store for the thick, expensive analog cables used today. Devices will automatically identify themselves over a Magic network to a mixer that can have custom settings for every instrument in a band loaded onto a CD for fast setup. this could certainly neaten up stage/studio cabling and make hunting for that one bad cable potentially easier but more crucial.